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PROJECT NAME

Rolling Stone Rebranding

CATEGORIES

Branding & Visual identity

Objective

I decided to rebrand ROLLING STONE. Rolling Stone magazine is testament to the fact that it’s nor who you feature in your magazine, but rather what you do with them, and who you send to bottle it. However, it distanced itself from the underground newspapers of the time, such as Berkeley Barb, embracing more traditional journalistic standards and avoiding the radical politics of the underground press.

Solutions

The new Rolling Stone focuses on the initial core of the magazine, which was representing the counterculture values and their lifestyle. The new brand would repurpose the mission as being a voice to people who are taking action and wants to get involved to create a better world. It was created to provide unique resources like apps, podcasts, public spaces and mentorship programs and encourage people to get involved and initiate change. 

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