This project requires us to design a " future book", which means we imagine and design a book that will appear 50 years later. Therefore, the most interesting part of this project is that we need to choose a brand and expand our imagination, imagine what the brand's products and services will look like 50 years later, and then express that time's spirit through design.
Future of Muji
I chose MUJI as my brand. In my mind, the core spirit of the MUJI is convenient, original, and functional. Also, I think MUJI will consist its mission in the future, but technology development will change the brand's develop-ment direction. It will explore the world further. So I use a very flexible and diversified organization to express a bolder and stronger brand impression.